Dairy brand Amul has always grabbed the limelight with its unique marketing strategies. If you look into the brand’s social media handles, you will find them creating unique doodles on trending topics from across the world. Be it on Virat Kohli’s outstanding performance at the ongoing T20 World Cup or on Bollywood actor Amitabh Bachchan’s 80th birthday – we have seen Amul sharing unique topicals every single time. Keeping up with their tradition, the brand recently took to its social media handles to share a doodle congratulating the newly appointed Prime Minister of the United Kingdom Rishi Sunak for taking the office.
In the topical post, we could see the brand mascot (the Amul Girl) taking Prime Minister Sunak around the London streets. The text in the image reads, “Rishi Sunuk! Prime Makhan”. If you look into the text closely, you will find almost all the alphabets in blue colour, with red coloured highlights on ‘UK’ of ‘Sunuk’ and ‘P’ and ‘M’ of ‘Prime Makhan’ – which appears as ‘UK PM’. Witty; isn’t it? Take a look at the post Amul shared on Instagram.
“#Amul Topical: Welcoming Britain’s first Indian-origin PM!” read the caption on Instagram. Since being posted, the topical received accolades on the internet. “Wonderful! Amul ka jawab nahin! (Amul is outstanding!), read a comment. Another person wrote, “Amazing!” A third comment read, “Amul is Amul; Simply delicious!” Others posted ‘clap’, ‘love’ and other emoticons in the comments section.
What are your thoughts on Amul’s latest topical on United Kingdom’s Prime Minister Rishi Sunak? Do let us know in the comments section below.
About Somdatta SahaExplorer- this is what Somdatta likes to call herself. Be it in terms of food, people or places, all she craves for is to know the unknown. A simple aglio olio pasta or daal-chawal and a good movie can make her day.